OH! Marketing was proud to collaborate on the full branding and label design for When The Forenger (WTF) Gin, a limited-edition gin created in partnership with Humdinger Gin. The goal was to develop a professional, clean design that captures the unique story behind the product. crafted using pine needles and sap sourced from Nelson’s forests.
The branding features a classic black and white colour scheme, with an annual pop colour reflecting the year’s flavour, in this case, a fresh green inspired by the pine forest. We incorporated geometric elements inspired by M.C. Escher’s art to give the design a modern and artistic edge.
The result is a label that showcases the gin’s premium nature and acts as a collectable piece. The design aligns with the brand’s vision, making it perfect for corporate gifting while standing out in the market.
– Sam Lees, Founder, When The Forager Gin
