Plumb It enlisted our help in digital marketing to generate new leads and drive business growth through a targeted digital marketing strategy.
By leveraging both Meta Ads and Google Ads, we have optimised campaigns to reach a wider audience and maximise lead generation. The combination of these platforms has proven highly effective, with Meta Ads focusing on building awareness and Google Ads capturing intent-driven leads.
For the month of September 2024, this approach resulted in 44 Meta Ads leads and 23 Google Ads leads, along with a significant boost in clicks and brand visibility. The synergy between Meta and Google allows us to cover different stages of the customer journey, driving awareness and engagement on Meta, while securing high-conversion leads through Google.